Volume : XV, Issue : V, May - 2025

Impact Of Social Media Influencer Authenticity On Consumer Purchase Intentions

Santhosh Mk, Dr. R. Sankar Ganesh

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Article: Download PDF    DOI : 10.36106/ijar  

Cite This Article:

IMPACT OF SOCIAL MEDIA INFLUENCER AUTHENTICITY ON CONSUMER PURCHASE INTENTIONS, Santhosh MK, Dr. R.Sankar Ganesh INDIAN JOURNAL OF APPLIED RESEARCH : Volume-15 | Issue-5 | May-2025


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