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MENUVolume : XVI, Issue : VI, June - 2026
Impact Of Social Media Travel Influencers On Destination Image And Travel Intention: The Mediating Role Of Source Credibility Across Age Groups In India
Sudhir Bhatia, Harbhajan Bansal
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DOI : 10.36106/ijar
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IMPACT OF SOCIAL MEDIA TRAVEL INFLUENCERS ON DESTINATION IMAGE AND TRAVEL INTENTION: THE MEDIATING ROLE OF SOURCE CREDIBILITY ACROSS AGE GROUPS IN INDIA, Sudhir Bhatia, Harbhajan Bansal INDIAN JOURNAL OF APPLIED RESEARCH : Volume-16 | Issue-6 | June-2026
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IMPACT OF SOCIAL MEDIA TRAVEL INFLUENCERS ON DESTINATION IMAGE AND TRAVEL INTENTION: THE MEDIATING ROLE OF SOURCE CREDIBILITY ACROSS AGE GROUPS IN INDIA, Sudhir Bhatia, Harbhajan Bansal INDIAN JOURNAL OF APPLIED RESEARCH : Volume-16 | Issue-6 | June-2026
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