Impact of Socio–economic Factors on Consumer  Preference in Selected Brands of Refrigerators with  Reference to Coimbatore City

Dr. S. V. Ramesh; Bharath. J. K; Ponmozhi R

Volume : IV, Issue : I, January - 2014

Impact of Socio–economic Factors on Consumer Preference in Selected Brands of Refrigerators with Reference to Coimbatore City

Dr. S. V. Ramesh, Bharath. J. K, Ponmozhi R

Abstract :

Over the last a few years many of companies have greatly improved their performances and the graph of growth through superior sales promotion services. Today many companies are building on these foundations and are tuning their products in home appliances segment into a formidable competitive weapon. Sales Promotion services have become a subject of huge interest in recent years. India being the Second largest growing economy with huge consumer class has resulted in consumer durables. The rising income levels, double-income families and consumer awareness are the main growth drivers for the industries.

Invariably the present corporate world faces three major challenges and opportunities namely.Globalization, Technology advancements and Deregulation. Similarly, the Marketers reach their markets through adopting various channels in communication, distribution and selling. They always face competitions from actual and potential rival offerings and substitutes. Keeping these focal points with regard to Refrigerators manufacturing industries, this present study has been attempted by the researcher as how marketing is typically seen as the task of creating, promoting and delivering goods and services to consumers and businesses.