Impact of Spiritual TV Channels on the Behaviour, Work Performance and Habits of Viewers

Ramesh C Raina; Manosi Chaudhuri

Volume : VI, Issue : I, January - 2016

Impact of Spiritual TV Channels on the Behaviour, Work Performance and Habits of Viewers

Ramesh C Raina, Manosi Chaudhuri

Abstract :

During past 25 years the rapid growth of television (TV) oadcasting industry has been propelled by private TV channels. Till 1992, there were only two channels operated by the public oadcaster, Doordarshan. As per Television Audience Measurement (TAM) Report 2013, there were 823 TV channels registered with the Ministry of Information and Broadcasting, Government of India. Out of these channels, there were 17 spiritual television channels showcasing devotional and spiritual programs. The first spiritual TV channel, Aastha, was launched in the year 2000. TV oadcasting has many genres like news and current affairs, sports, general entertainment, music, spiritual, adventure and many more. This study focused on spiritual TV channels. The main concern of the research endeavour was to gauge the impact of spiritual TV channels on the perception of the viewers. The concern was to dig out the impact of spiritual TV programs on the behaviour, work performance and habits of the viewers of spiritual programs.