Volume : VII, Issue : XII, December - 2017

IMPORTANCE OF LOGO DESIGN FOR BRANDING AND MARKETING

Raimohan Dash

Abstract :

 Logo is the central element of a corporate identity design and virtually all corporate identities include a logo. Logos are one of the base elements in a corporate   identity   or   brand   identity. The logo is arguably the most important part of the brand as it is the part of a company’s brand message that is most visible to consumers and ideally it comes to stand for the brand itself in their minds. Logos can be very memorable and can form many different meanings. A logo by itself is not necessarily a communication tool but it can most definitely act as a symbol of what a company represents and the resulting consumer perceptions. The only use of a Logo is to appeal to their aspirations.  A logo is at the top of a branding pyramid, when the customer sees it, recognition fuel comfort and loyalty and sets the stage for a sale.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

RAIMOHAN DASH, IMPORTANCE OF LOGO DESIGN FOR BRANDING AND MARKETING, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-12 | December-2017

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