IMPULSE BUYING BEHAVIOUR AND CONSUMPTION PATTERN AMONG WORKING WOMEN WITH REFERENCE TO COIMBATORE CITY.

Ms. M.Maheswari; Dr.P.Arumugaswamy

Volume : VI, Issue : VIII, August - 2016

IMPULSE BUYING BEHAVIOUR AND CONSUMPTION PATTERN AMONG WORKING WOMEN WITH REFERENCE TO COIMBATORE CITY.

Ms. M. Maheswari, Dr. P. Arumugaswamy

Abstract :

The study was carried out to examine impulse buying behaviour and Consumption pattern of working women in Coimbatore. This research focus on different marketing factors influence the impulse buying behaviour and consumption pattern that move on to impulse buying. The factors like life style, advertisement, promotional schemes, window displays of stores, emotional feelings, money and time pressure, mode of payment and payment schemes are motivated the working women to purchase on impulse manner. Thus the study aims to focus on impulse buying behaviour and consumption pattern of working women