Volume : IX, Issue : V, May - 2019

INFLUENCE OF AGE ON CUSTOMER SATISFACTION ON SMALL CARS

M. Murali Krishna Reddy, Prof P. Balaji Prasad

Abstract :

The Indian automobile industry has received high impetus due to post liberalization measures. Satisfaction is a person’s feelings of pleasure or disappointment resulting from the product’s perceived performance in relation to his or her expectations. If the performance matches the expectations, the customer is satisfied. If the performance exceeds expectations, the customer is delighted. If the performance is below the expectations, the customer is dissatisfied. The primary purpose of this study is to explore the performance of different attributes in automobiles in giving satisfaction to the consumers by compå the same performance with the performance of the product attributes when it was and new and how these attributes performance satisfaction affecting consumers‘ future purchase decision. Consumer satisfaction is a central concept in modern marketing thought and practice. The marketing concept emphasizes delivering satisfaction to consumers and obtaining profits in return. As a result, overall quality of life is expected to be enhanced. Thus, consumer satisfaction is crucial to meeting various needs of consumers, business, and society

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

INFLUENCE OF AGE ON CUSTOMER SATISFACTION ON SMALL CARS, M.Murali Krishna Reddy, Prof P.Balaji Prasad INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-5 | May-2019

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