Volume : IV, Issue : III, March - 2014

Influence of Demographic Factors on E–Banking Service Quality in Banking Sector

Ayub Nasimunnisa, Ayub Khan Dawood. D, Sowmya. K. R

Abstract :

E-Banking is a significant contribution to the present day banking customers irrespective of the classification of banks. The E-Banking opportunities are offered by both public sector banks and new generation private sector banks. It is offered by the bank almost as a mandatory feature for every account holder. But it is up to the customers to benefit from it and enjoy its benefits. The researchers have made this attempt to study the significance of e-banking opportunities in Indian sector banks and also have discussed in detail the influence of demographic factors on the e-banking service quality provided by such banks. The researchers have chosen non-probability convenient sampling method to choose the respondents from the most predominant metropolitan city and have discussed the implications and opportunities. The data was analyzed using one way anova and found that there is a significant influence of demographic factors on service quality provided by the banks.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ayub Nasimunnisa, Ayub Khan Dawood. D, Sowmya.K.R Influence of Demographic Factors on E-Banking Service Quality in Banking Sector Indian Journal of Applied Research, Vol.IV, Issue. III

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