Volume : VII, Issue : II, February - 2017

Influence of Digital Storytelling: a study of behavioural change among youth in india

Dr. Jayanta Kumar Panda

Abstract :

 This research aims at analysing popularity of digital media among youth for information shå and generating support for social movements. The  user–friendly technology, reduced cost of production of digital content, and spread of internet in peri–urban areas have changed the sender and the receiver position dramatically. Once the receivers of the media content are now actively involved in the production and dissemination of digital content. The concept of gatekeeper is not relevant to the new media content as most of the matter comes directly from the users. The majority of the content is uploaded to various social networking sites without interference of gatekeepers. The digital media have empowered common man and provided them another platform to share and express their views on various issues of public interest. It seems that this forum has great potential to help in strengthening democratic movements in India by promoting multiple voices on several issues of public interest, that too, without the interference of any gate–keeper. 

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

DR. JAYANTA KUMAR PANDA, Influence of Digital Storytelling: a study of behavioural change among youth in india, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾2 | February‾2017

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