Volume : IV, Issue : IV, April - 2014

Influence of Store Image on Customer Purchase Decision

Dr Devendra Kumar Pandey, Dr Manoj Pandey, Dr Anil Vashisht

Abstract :

 In recent past there has been a tremendous growth in Indian organized retail sector. The liberalization policy in FDI has helped greater inflow of funds and technology in Indian retail. To earn adequate return on investments, organized retailers are using all possible tools to attract customers and increase sales. Store image, in this direction, helps retailers a lot as it creates the first impression in the minds of customers visiting the store. This first impression plays a decisive role in customer’s stay in the store where he can get time to be influenced by the offers, displays and take purchase decisions. This research paper tries to measure the influence of store image, both external and internal, in the minds of customers. 

 

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr Devendra Kumar Pandey, Dr Manoj Pandey, Dr Anil Vashisht Influence of Store Image on Customer Purchase Decision Indian Journal of Applied Research, Vol.IV, Issue. IV

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