Volume : IV, Issue : V, May - 2014

Influences of Fashion Marketing on Consumer Demand: A Study of Ncr

Samiyah Jamal, Dr. Adeel Maqbool, Srikant Misra

Abstract :

Fashion marketing is the entire process of research, planning, promoting, and distributing the raw materials, apparel and accessories, which consumer want to buy. It involves everyone in the fashion industry and occurs throughout the entire channel of distribution. Marketing is the power behind the product development, production, distribution, retailing, and promotion of fibers, faics, leather, furs, trims, apparel and accessory. Fashion marketing begins and ends with the consumer. This paper discusses the effect of consumer demand on marketing. It is a blend of consumer group, demographic and psychographic trends, and helps explain how the target markets are defined. This paper also discusses the focus areas like the economic, global and technological influences on consumers and concludes with the topic of marketing chain

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Samiyah Jamal, Dr. Adeel Maqbool, Srikant Misra Influences of Fashion Marketing on Consumer Demand: A Study of Ncr Indian Journal of Applied Research, Volume.4, Issue.5, May-2014

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