Volume : IX, Issue : I, January - 2019

INNOVATIONS IN DIGITAL MARKETING

G. A. Hema

Abstract :

Digital media, such as mobile phones (SMS and MMS), callback, and on–hold mobile ring tones. In essence, this extension to non–Internet channels helps to differentiate digital marketing from online marketing, another catch–all term for the marketing methods mentioned above, which strictly occur online. Digital marketing is also referred to as ‘online marketing‘, ‘internet marketing‘ or ‘web marketing‘. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. Instead of going through more traditional methods, try out innovative strategies that explore new possibilities in the age of disruption.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

INNOVATIONS IN DIGITAL MARKETING, G.A.HEMA INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-1 | January-2019

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