Volume : IV, Issue : IV, April - 2014

Innovative Services and Customer Relationship Management System in Indian Health Care Sector

Dr. Ramesh Kumar Chaturvedi

Abstract :

 Therefore, this paper presented the study being conducted to investigate the perception of the CRM systems in the private hospitals in the northern part of India as there is a lack of adoption of CRM systems in hospitals. Qualitative research approach that is interview based was adapted in the study. The management of 10 private hospitals in the northern part of India was interviewed. The results revealed no hospital has adopted CRM system. In addition, there is a substantial lack of understanding of the benefits of CRM systems in hospitals. Some hospitals claim that implementation of CRM system is not of their other hospitals indicated their willingness for adoption another issue is the high costs associated with the implementation of CRM systems.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Ramesh Kumar Chaturvedi Innovative Services and Customer Relationship Management System in Indian Health Care Sector Indian Journal of Applied Research, Vol.IV, Issue. IV


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