Volume : III, Issue : VII, July - 2013

Integrating Organized Retail through Media for a Sustainable Social Development –A Qualitative study

Dr Upaulthus, Selvaraj G Ramesh

Abstract :

Administration of Retail shopping malls/outlets that have a clear goal of enhancing the city by establishing and building relational, commercial and free–time connection as well between people, shopkeepers and organizations is the key aspect of today’s social development. The need here is a holistic approach in managing the centre/ outlet where one guarantees its owner not only the financial management of the outlet, but also the management of all the social and environmental issues that affect its performance, the visitors’ satisfaction and the harmonious coexistence with all stakeholders in a sustainable way. In order to achieve this, increasing awareness, measuring and improving the environmental and social aspects that comprise the management of the Retail shopping outlets are of paramount importance. Although initial literature review has ought out that such development can be achieved through various levels, the most important among them stipulates usage of social and related media effectively in communicating and interpreting the retailer’s vision. The paper makes an attempt to understand integration of media in enhancing the health of the citizens, environment and overall social development.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr Upaulthus, Selvaraj G Ramesh Integrating Organized Retail through Media for a Sustainable Social Development –A Qualitative study Indian Journal of Applied Research, Vol.III, Issue.VII July 2013

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