Volume : V, Issue : IX, September - 2015

Investor’s Attitude Towards Investment and Risk

Mrs. P. Sasirekha, Dr. U. Jerinabi

Abstract :

Number of theoretical and empirical literature has focused on the detachment of individual assets portfolios between risky and riskless assets. Awareness about the risk involved in portfolio has major implications for accumulating wealth. In the present day scenario more individuals are participating in investment market because of their increasing level of knowledge and awareness and they are becoming analytic in their investment behavior. . In this context, the current study aims to study investor’s attitude towards investment and risk with regards to information technology professionals in Coimbatore city. The outcome of the study shows that, the attitude toward investment and risk are same for both the men and women. The level of awareness is the most important factor that motivates to make investment and also an important determinant for creating attitude towards investment and risk.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mrs.P.SASIREKHA, DR.U.JERINABI Investor¥s Attitude Towards Investment and Risk Indian Journal of Applied Research, Vol.5, Issue : 9 September 2015

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