Investor‘s preference towards mutual fund–A  comparative study on private and public sector  mutual fund investment in Chennai city

Vanipriya.R; Dr.D.venkatramaraju

Volume : III, Issue : IX, September - 2013

Investor‘s preference towards mutual fund–A comparative study on private and public sector mutual fund investment in Chennai city

Vanipriya. R, Dr. D. Venkatramaraju

Abstract :

Indian Mutual Fund (MF) industry provides reasonable options for an ordinary man to invest in the market. The plethora of schemes provides variety of options to suit the individual objectives whatever their age, financial position, risk tolerance and return expectations. In the past few years, we had seen a dramatic growth of the Indian MF industry with many private players inging global expertise to the Indian MF industry. Investment in mutual funds is effected by the perception of the investors. The study at first tests whether there is any relation between demographic profiles. The study helps to understand the role of investment pattern and preferences of investors behind investing in mutual fund.