Volume : III, Issue : V, May - 2013

Investors Perception and Growth Prospects of Mutual Funds: With Special Reference to SBI Mutual Fund

Susanta Swain, Dr. Ansuman Sahoo

Abstract :

Financial markets are constantly becoming more efficient by providing more promising solutions to the investors. Being a part of financial markets although mutual funds industry is responding very fast by understanding the dynamics of investor’s perception towards rewards, still they are continuously following this race in their endeavor to differentiate their products responding to sudden changes in the economy. Thus, it is high time to understand and analyze investor’s perception and expectations, and unveil some extremely valuable information to support financial decision making of mutual funds. In few years Mutual Fund has emerged as a tool for ensuring one’s financial well being. Mutual Funds have not only contributed to the India growth story but have also helped families tap into the success of Indian Industry. As information and awareness is rising more and more people are enjoying the benefits of investing in mutual funds. The main reason the number of retail mutual fund investors remains small is that nine in ten people with incomes in India do not know that mutual funds exist. But once people are aware of mutual fund investment opportunities, the number who decide to invest in mutual funds increases to as many as one in five people. The analysis and advice presented in this paper is based on market research on the saving and investment practices of the investors and preferences of the investors for investment in Mutual Funds. This paper will help to know about the investors’ Preferences in Mutual Fund means Are they prefer any particular Asset Management Company (AMC), Which type of Product they prefer, Which Option (Growth or Dividend) they prefer or Which Investment Strategy they follow (Systematic Investment Plan or One time Plan).

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Susanta Swain, Dr. Ansuman Sahoo Investors Perception and Growth Prospects of Mutual Funds: With Special Reference to SBI Mutual Fund Indian Journal of Applied Research, Vol.III, Issue.V May 2013

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