Volume : V, Issue : IV, April - 2015
Latent Potential and Impediments of Mobile Banking
S. Saravanan, Dr. M. Senthil
Abstract :
This research paper is trying to explore emerging issues in mobile banking. It aims to study the market scenario, opportunities and challenges ahead. The study is descriptive in nature. Digital technologies
are becoming extremely inexpensive. Mobile phones have become the starting points of business operations. Banking
through ick and mortar operations is expensive in India. The best possible ways to reach the unbanked population is
possible through mobile phones. Reserve Bank of India has laid guidelines for banks to implement the mobile banking
services. Banks can push the envelope through lot innovative services and achieve financial inclusion. However, there
are bottlenecks in achieving the mission. The market is facing bottlenecks such as literacy rate, technology adaptability,
complex consumer behaviour, privacy and security related issues. These factors are hampering the implementation of
mobile banking services. Banks has to strategize their mobile banking initiatives and leapfrog to success by overcoming these barriers.
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DOI : 10.36106/ijar
Cite This Article:
S.Saravanan, Dr.M.Senthil Latent Potential and Impediments of Mobile Banking Indian Journal of Applied Research, Vol.5, Issue : 4 April 2015
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S.Saravanan, Dr.M.Senthil Latent Potential and Impediments of Mobile Banking Indian Journal of Applied Research, Vol.5, Issue : 4 April 2015
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