Volume : V, Issue : IV, April - 2015

Latent Potential and Impediments of Mobile Banking

S. Saravanan, Dr. M. Senthil

Abstract :

 This research paper is trying to explore emerging issues in mobile banking. It aims to study the market scenario, opportunities and challenges ahead. The study is descriptive in nature. Digital technologies 

are becoming extremely inexpensive. Mobile phones have become the starting points of business operations. Banking 
through ick and mortar operations is expensive in India. The best possible ways to reach the unbanked population is 
possible through mobile phones. Reserve Bank of India has laid guidelines for banks to implement the mobile banking 
services. Banks can push the envelope through lot innovative services and achieve financial inclusion. However, there 
are bottlenecks in achieving the mission. The market is facing bottlenecks such as literacy rate, technology adaptability, 
complex consumer behaviour, privacy and security related issues. These factors are hampering the implementation of 
mobile banking services. Banks has to strategize their mobile banking initiatives and leapfrog to success by overcoming these barriers.
 

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

S.Saravanan, Dr.M.Senthil Latent Potential and Impediments of Mobile Banking Indian Journal of Applied Research, Vol.5, Issue : 4 April 2015


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