Volume : V, Issue : III, March - 2015

LOST OPPORTUNITIES: IMPACT OF MEDIA STEREOTYPING ON INDUSTRIAL GROWTH IN SOUTHERN DISTRICTS OF TAMIL NADU

Dr P. Senthil Kumaran

Abstract :

Cinema was the most popular entertainment media. It provided the people with escape from the miseries of daily life and the heroes and heroines of cinema turned into legendary figures. It is known fact that, over the period of time the cinema had great impact on the social and political status of Tamil Nadu. The most celeated and loved Chief Ministers of Tamil Nadu i.e., M.G. Ramachandran, Kalaingar M.Karunanidhi and current honorable Chief Minister J.Jayalalitha were the gift of cinemas to Tamil fraternity. There is no difference of opinion that cinema is a powerful media that reaches each individual and positively influenced the Tamil society. But, unfortunately the same cinema becomes villain to the industrial development of southern district of Tamil Nadu. This article throws the light on the impact of stereotyping in cinema and its impact in industrial growth in drought ridden southern districts of Tamil Nadu.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr P.SENTHIL KUMARAN LOST OPPORTUNITIES: IMPACT OF MEDIA STEREOTYPING ON INDUSTRIAL GROWTH IN SOUTHERN DISTRICTS OF TAMIL NADU Indian Journal of Applied Research, Vol.5, Issue : 3 March 2015

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