Volume : IV, Issue : IX, September - 2014

Managing Brands Over Time with Respect to FMCG Sector

Dr. Shweta Choudhary

Abstract :

It is matter of great challenge to manage the ands for decades in FMCG sector, as the choice and preferences of the consumer changes very quickly. Sincere and hard efforts are to be made to increase or shoot up the supposed value of a product or and over time which can be termed as Brand Management. Efficiency in managing and does not only increase sale volume on any product but also influence the sale of other products of the same and. For example if Amul Ghee is praised by the customers then they are more likely to try other products of the and such Ice–cream, milk etc.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ms. Shweta Choudhary Managing Brands Over Time with Respect to FMCG Sector Indian Journal of Applied Research, Vol.4, Issue.9 September 2014

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