Volume : I, Issue : X, July - 2012

�Marketing Communication–an Inevitable Part of Business Activity�

Dr. Rakeshkumar R. Jani

Abstract :

The researcher has prepared the paper on “current issues of marketing communication.” The research was conducted with the basic objective to describe the level of knowledge and practice of marketing communication and to find out that which is the major promotional practices carried out in marketing. At the end of the research the researcher came to a conclusion that very few companies use effective marketing communication practices. The reasons being half of the companies are not aware of how marketing is done and the rest do not have competent man power or technology for effective marketing communication.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Rakeshkumar R.Jani �Marketing Communication-an Inevitable Part of Business Activity� Indian Journal of Applied Research, Vol.I, Issue.X July 2012

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