MARKETING OF HEALTH INSURANCE IN RURAL AREA: A STUDY WITH REFERENCE TO GULBARGA, YADGIR AND RAICHUR DISTRICTS OF KARNATAKA

DR. R.MAREGOUD; MR.ASHOKREDDY B.PATIL

Volume : IV, Issue : IX, September - 2014

MARKETING OF HEALTH INSURANCE IN RURAL AREA: A STUDY WITH REFERENCE TO GULBARGA, YADGIR AND RAICHUR DISTRICTS OF KARNATAKA

Dr. R. Maregoud, Mr. Ashokreddy B. Patil

Abstract :

In this article, analysis of customers perception regarding health insurance and involves its examination at series of stages i.e. analysis is multidimensional in nature. In other words, an effort was made in present study to examine the customer’s perception regarding health insurance and the peculiar feature of it lies in multi–dimensions. As firstly, it examines the respondents who are aware or not aware about health insurance as well as various sources of awareness.