MARKETING STRATEGIES OF MICRO ENTREPRENEURS IN SANKAGIRI TALUK, SALEM DISTRICT, TAMILNADU

Dr. K.kanniammal; G.Vijaya

Volume : VI, Issue : VII, July - 2016

MARKETING STRATEGIES OF MICRO ENTREPRENEURS IN SANKAGIRI TALUK, SALEM DISTRICT, TAMILNADU

Dr. K. Kanniammal, G. Vijaya

Abstract :

Micro enterprise is one of the most viant and sensitive sectors in Indian economy. India is one of the very few countries that supported small–scale enterprises in order to promote greater employment and development. In today’s market, the pressure of competition has increased and bargaining power of customers have strengthened. So, it becomes a herculean task for Micro enterprise to draw the attention of customers. In this context “A Study on Marketing Strategies of Micro Entrepreneurs in Sankagiri Taluk” was undertaken to analyze the marketing strategies of micro entrepreneurs to promote sale of their products and services. A sample consisting of 150 respondents were interviewed individually. The study reveals that the different marketing strategies adopted by the micro entrepreneurs helps them in managing the business effectively at the same time they are facing competition from large scale industries. The micro entrepreneurs must convert the threats in to opportunities for development.