Volume : V, Issue : III, March - 2015

MEASURING SERVICE QUALITY OF MULTIPLEXES IN RAJKOT CITY

Divyang Tiwari

Abstract :

The cinema exhibition industry in India is growing at 10% per annum driven by multiplexes, which are expanding rapidly in major metropolitan cities as well as other cities. Favorable demographics in a cinema–crazy nation, tax exemptions, and quality locations such as malls, are driving growth of multiplexes in India. Multiplexes captured the market as complete family entertainment centers. The digital revolution has helped the Media and Entertainment industry to go digital. With an increase in the incomes of the people and increasing expenditure on the leisure activities, multiplexes are poised for high growth in India. Other than the sale of the movies tickets, food & beverages is the major source of revenue for the multiplexes. This paper makes an attempt to measure the quality of different services provided by multiplexes in Rajkot city

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Divyang Tiwari MEASURING SERVICE QUALITY OF MULTIPLEXES IN RAJKOT CITY Indian Journal of Applied Research, Vol.5, Issue : 3 March 2015

Number of Downloads : 576

References :