MEASURING WOMEN CUSTOMER SATISFACTION TOWARDS ATM SERVICES – A COMPARATIVE STUDY OF SELECTED PUBLIC AND PRIVATE BANKS IN BERHAMPUR

ANITA KUMARI  PANIGRAHI

Volume : V, Issue : VIII, August - 2015

MEASURING WOMEN CUSTOMER SATISFACTION TOWARDS ATM SERVICES – A COMPARATIVE STUDY OF SELECTED PUBLIC AND PRIVATE BANKS IN BERHAMPUR

Anita Kumari Panigrahi

Abstract :

ATM is one of the most popular delivery channel as it permits customers to do Anywhere, Anytime banking. Both, the bank and customers stand to gain in several ways. While ATMs ing down the cost per transaction, increase efficiency by reducing workload of staff, they help to increase accuracy, speed, save time, money and efforts of customers. Thus, ATM impacts the customer services and leads to better customer satisfaction. This study aims at analyzing the satisfaction level of women customers of some selected public and private sector banks in Berhampur holding ATM cards with respect to various aspects. In this study, a structured questionnaire used to collect the data from a convenience sample of 120 women customers from four sample banks in Berhampurand later on analysed by using percentage method to meet the objectives of the present study.