Volume : IV, Issue : VI, June - 2014

Media Awareness of Elementary School Teachers

Dr. Sanat Kumar Ghosh

Abstract :

Media have come to play a vital role in modern society. The most important media are newspaper, magazine, television, radio, movies, videos, computers and other forms that reach to mass audiences. Marshal Mcluhan says that ‘Media are any extension of man which allow him to affect other people who are not in face to face contact with him.’ This paper aimed to provide an understanding and to study the media awareness towards teaching profession of the Elementary School Teachers. In this connection all teachers of 30 Elementary Schools of Burdwan district in West Bengal were selected as sample to estimate their media awareness. Data were analyzed by adopting appropriate methods. It was observed from the findings that (i) most of the teachers(88%) are exhibited very poor media awareness (ii) Teachers are unaware of the vital information, which would lead to and promote media utilization in schools.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Sanat Kumar Ghosh Media Awareness of Elementary School Teachers Indian Journal of Applied Research, Vol.IV, Issue.VI June 2014


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