Volume : I, Issue : IX, June - 2012

“MNP – A major concern of Telecom Operators in Gujarat”

Mohsinali Momin, Dr. Deepak H. Tekwani

Abstract :

Mobile number portability permits to a mobile subscriber to switch operators without changing his/her telephone number. This research paper describes that Impact of Mobile Number Portability on Mobile Users Switch over Behavior–Indian Mobile Market. Mobile number portability is now a crucial issue for mobile service providers. The most challenging job for the present day is that retain existing mobile customers. Indian mobile market is one of the fastest growing markets and is forecasted to reach 868.47 million users by 2013. Gujarat has seen rapid increase in the number of players which caused the tariff rates to hit an all time low. This allowed the players to target the low income population thereby increasing the market share. The random samples of 200 mobile users were surveyed. The variables considered for the study are Consumer demographics, Consumer satisfaction with existing service provider, Factors influencing the switching behaviour and factors that affect the switching behaviour of consumers. The results from the study reveal that call rates plays the most important role in switching the service provider followed by network coverage, value added service and customer care.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mohsinali Momin,Dr. Deepak H. Tekwani “MNP – A major concern of Telecom Operators in Gujarat” Indian Journal of Applied Research, Vol.I, Issue.IX June 2012

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