Volume : VI, Issue : X, October - 2016

Mobile Marketing A Smart Way of Marketing

Gauhar Fatma, Ela Kumari

Abstract :

 Information technology has an important impact on human civilization. It affects everything from our daily life to business. One of the advances in information technology is wireless mobile technology which is based on communication anytime anywhere concept, among the wireless communicator–mobile phone has come up a long way. This research paper throw’s light on the importance of mobile marketing and involves a detailed study on policies and practices adopted by mobile marketer. In this paper we have tried to give an in depth current development of the mobile marketing and the consumer attitudes towards mobile marketing, the success factors and barriers of mobile commerce in consumer markets are also explained and analyzed.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

GAUHAR FATMA, ELA KUMARI Mobile Marketing A Smart Way of Marketing Indian Journal of Applied Research,Volume : 6 | Issue : 10 | October 2016

Number of Downloads : 349

References :

<p><pre></pre></p>