Multi–brand Retailing in India: A Study of the  consumer Preference of Organized or Unorganized  Retail Outlets in Udaipur

Dr. Pallavi Mehta

Volume : III, Issue : V, May - 2013

Multi–brand Retailing in India: A Study of the consumer Preference of Organized or Unorganized Retail Outlets in Udaipur

Dr. Pallavi Mehta

Abstract :

Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people. Through the 1990s, India introduced widespread free market reforms, including some related to retail. Between 2000 to 2010, consumers in select Indian cities have gradually begun to experience the quality, choice, convenience and benefits of organized retail industry. The retailing sector in India has undergone a significant transformation. Traditionally, Indian retail sector has been characterized by the presence of a large number of small unorganized retailers. However, in the past decade there has been development of organized retailing, which has encouraged large private sector players to invest in this sector. With high GDP growth, increased consumerism liberalization and globalization, India has been portrayed as an attractive destination for FDI in retailing. Retail Growth story in India is not only prodding domestic players to take their businesses to a new orbit but is also attracting foreign players as they are left with little or no hope to grow further in their structured home markets. The increasing disposable income among the Indian middle class, the burgeoning young population is touted as the main reason for such attractive optimism. To boost this growth, the Federal Government of India allowed 51% FDI in multi–and retail in India from December2012. The objective of our study is to study the reasons for preference of Organized and unorganized Retail outlets by the consumers in Udaipur.