Volume : V, Issue : III, March - 2015

MUTUAL FUNDS: INDIVIDUAL INVESTOR BEHAVIOR

Saloni Raheja, Jyotishna Jairath

Abstract :

With the opening of Indian economy, many developments have taken place in the capital market. The Indian financial system nurtures the savings among investors and channels them to their optimum and effective use. In today’s competitive era, the various investment avenues are available to the investors. Investors in general have enthusiasm to invest in those particular avenues which will produce the maximum returns with minimum risks. So, the mutual funds have opened a new outlook to the most of small investors by taking the investment to their doorstep. Mostly in India, small investors go for that information which don’t act as hurdle against inflation and give negative returns. The present study focuses on the behavior of investors towards mutual funds. This study will be useful to the okers, distributors and to all investors.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Saloni Raheja,Jyotishna Jairath MUTUAL FUNDS: INDIVIDUAL INVESTOR BEHAVIOR Indian Journal of Applied Research, Vol.5, Issue : 3 March 2015

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