Volume : V, Issue : VI, June - 2015

New Era of Smart Customer Relationship Management

Dr. George Thomas

Abstract :

 Achieving competitive advantage and creating a superior customer experience is more difficult than ever—and more essential. When a single action can mean the difference between success and disaster, data and analytics have increasingly become the basis for smarter decisions and competitive advantage. When the pace of business continues to accelerate and customers have ever higher expectations, cloud has become a vital catalyst for innovation and a growth strategy in market. In a mobile world that demands constant connectivity and collaboration; new systems of engagement, drive greater productivity and appreciation from customers beyond doubt today.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. George Thomas New Era of Smart Customer Relationship Management Indian Journal of Applied Research, Vol.5, Issue : 6 June 2015

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