Volume : VII, Issue : IX, September - 2017

NEWSPAPER CONTENT PREFERENCES – A COMPARATIVE STUDY

Dr. D. Padmavathi, Ms. R. Reshmaa

Abstract :

 The Hindu and The Times of India are the two best–known English newspapers in India. The circulation of The Hindu has crossed 1 lakh readership milestone in Coimbatore. This represents more than combined readership figure of all other English dailies put together and specifically 3.5 times the readership of Times. The Hindu provides good editorial excellence and commitment in providing news in an interesting and engaging manner, has thus reinforced its supremacy as  most preferred English daily. The Hindu therefore puts a wider emphasis on news such as National and International news than entertainment, whereas The Times has alarming high focus on ads, crime, entertainment such as spoofs, gossips, bollywood, eats out, fashion, youth of the country than the actual news. Therefore this survey will enable the newspapers to customize the contents of various sections to individual needs and preferences. < clear="all" style="page–eak–before:always; mso–eak–type:section–eak" />

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.D.PADMAVATHI, MS.R.RESHMAA, NEWSPAPER CONTENT PREFERENCES – A COMPARATIVE STUDY , INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-9 | September-2017

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