Volume : VII, Issue : XI, November - 2017

Online Purchasing Behaviour of Business Travellers: A study of the Online Travel Portals

Bivek Datta, Prof Dr Sajnani

Abstract :

 This research paper investigates the precursors of online purchasing behaviour taking into account the business travellers. The constructs chosen for the study are secure and safe payment gateway, varied options and user friendly services in the travel portal. A secondary survey was conducted to know the Online buying behaviour of the business travellers. The objective of the study is to understand the level of services that can be offered by Online Travel Portals to the business travellers.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Bivek Datta, Prof (Dr) Sajnani, Online Purchasing Behaviour of Business Travellers: A study of the Online Travel Portals, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-11 | November-2017

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