Volume : III, Issue : XI, November - 2013

Online Shopping � a New Shopping Trend (an Opinion Study)

Dr. Hannah Frederick

Abstract :

The internet offers direct links with customers and suppliers and facilitates transactions, process and information transfer. Online shopping has therefore emerged as a new shopping trend among the consumers due to the heavy work schedule among customers. With India becoming a large and globally renowned consumer economy, the standard of living among customers has considerably improved. The attraction of consumers especially the youth towards online shopping has resulted in more shoppers involved in online shopping during the past decade.A study is therefore made on online shopping identifying the way it is performed, customers preferences, problems faced and customers satisfaction.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Hannah Frederick / Online Shopping � a New Shopping Trend (an Opinion Study) / Indian Journal of Applied Research, Vol.3, Issue.11 November 2013

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