Volume : VII, Issue : V, May - 2017

Online shopping: Opportunities and threats

Shyju. C. M

Abstract :

 India is a big market and a developing economy. It is growing day to day. Development of Economy depends the development of Technology. It leads the revolution of E–commerce. One of the technologies which really ought information revolution in the society is Internet technology and is rightly regarded as the third wave of revolution after agricultural and industrial revolution. It leads to the development of E–commerce or online shopping. It facilitates new types of information based business process for reaching and interacting with customers like online advertising, marketing, online order taking and online customer service etc. It can also reduce cost in managing orders and interacting with a wide range of suppliers and trading partners.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

SHYJU. C. M, Online shopping: Opportunities and threats, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾5 | May‾2017

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