Volume : I, Issue : VII, April - 2012

Packaging– The Salient Seller

Vidya L. Hulkund

Abstract :

Packaging is gaining a lot of attention these days. Many companies have realized the significance of packaging as a effective tool to differentiate their product from those of their competitors. The FMCG sector touches every aspect of human life, from looks to hygiene to palate in that packaging of product play very important role in attracting the customer .Now a service sector like restaurants attract the customer by packaging like McDonalds, Pizza Hut . These articles discuss how packaging is attracting the consumer and selling the product and effort to making the packaging more convenient , cost– effective , communicating to customer . All marketing concepts evolved by 7 Ps –Product, price, place, promotion, process, people, physical evidence .packaging is very important in marketing . most of the product are sold because of attractive packaging. This article is about how much important is packaging as consideration of all 7 Ps and what are benefits of packaging

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Vidya L. Hulkund Packaging- The Salient Seller Indian Journal of Applied Research, Vol.I, Issue.VII April 2012

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