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MENUVolume : I, Issue : III, December - 2011
Performance Evaluation of Select Global FMCG Brands on Customer Based Brand Equity Scale
Dr. Sudhindersingh Chowhan, Sharif Memon
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DOI : 10.36106/ijar
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PERFORMANCE EVALUATION OF SELECT GLOBAL FMCG BRANDS ON CUSTOMER BASED BRAND EQUITY SCALE , Dr. Sudhindersingh Chowhan, Sharif Memon INDIAN JOURNAL OF APPLIED RESEARCH : Volume-1 | Issue-3 | December-2011
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PERFORMANCE EVALUATION OF SELECT GLOBAL FMCG BRANDS ON CUSTOMER BASED BRAND EQUITY SCALE , Dr. Sudhindersingh Chowhan, Sharif Memon INDIAN JOURNAL OF APPLIED RESEARCH : Volume-1 | Issue-3 | December-2011
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