POST PURCHASE BEHAVIOUR OF EQUITY INVESTORS– AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO CHETTINAD REGION

Dr.S. SUDHAMATHI; Prof. Dr. S. KALIYAMOORTHY

Volume : V, Issue : X, October - 2015

POST PURCHASE BEHAVIOUR OF EQUITY INVESTORS– AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO CHETTINAD REGION

Dr. S. Sudhamathi, Prof. Dr. S. Kaliyamoorthy

Abstract :

The term ‘investing” could be associated with the different activities, but the common target in these activities is to “employ” the money (funds) during the time period seeking to enhance the investor’s wealth. Funds to be invested come from assets already owned, borrowed money and savings. By foregoing consumption today and investing their savings, investors expect to enhance their future consumption possibilities by increasing their wealth. But it is useful to make a distinction between real and financial investments. Real investments generally involve some kind of tangible asset, such as land, machinery, factories, etc. Financial investments involve contracts in paper or electronic form such as stocks, bonds, etc. There are two types of investors: Individual Investors and Institutional Investors. Individual investors are individuals who are investing at their own risk. Sometimes individual investors are called retail investors. The study covered the socio economic profile of investors include their age, gender, educational qualification, income, family status, occupation and so on. It also expresses the constraints and opportunities on equity investment, level of satisfaction on return, opinion about the investment behavior on equity investment on selected dimensions of equity investors