Volume : III, Issue : IV, April - 2013

Post Purchase Behaviour on Rural Consumer with Special Reference to Mosquito Repellent in Salem District

Dr. R. Yuvarani

Abstract :

Mosquito Repellent is the product which protects mainly human beings from the deadly mosquitoes. Mosquito is a common flying insect that is found around the world. There are about 3,500 species of mosquitoes. There are so many different types of repellents are available in the market. All these repellents help us to protect from different types of mosquitoes to come nearby us and spread various diseases. The different types of mosquito repellent ands available in Indian market. The rural consumer also used mosquito repellent. Thus with more number of companies entering into the rural market, with a variety of products. The liberalization of the Indian economy had far reaching consequences, which led to entry of global ands in the Indian markets. Earlier companies focused their marketing efforts towards the urban markets targeting the educated consumer. However with the saturation of markets in the urban sector, many companies focused their attention towards the fast growing rural sector. The study focuses mainly on post purchase behaviour on rural consumer with special reference to mosquito repellent.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. R. Yuvarani Post Purchase Behaviour on Rural Consumer with Special Reference to Mosquito Repellent in Salem District Indian Journal of Applied Research, Vol.III, Issue.IV April 2013

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