Volume : V, Issue : VII, July - 2015

Preference pattern of youth on E–Commerce in the City of Aurangabad Maharashtra

Priti Mane

Abstract :

 The Indian e–retailing industry is booming. Case in point, the market size has grown from $600 million two years ago to $2.3 billion.. the spending and preference pattern of ecommerce of youth in India has changed drastically in past few years as a result of westernization and higher spending power. The studies have shown that youth spends money on on–line shopping. This paper is based on study of preference patterns among two groups of the students i.e. graduation, and post graduation level students in Aurangabad city, Maharashtra. Primary data on preference patterns of youth for shopping like various e–commerce websites. Snapdeal, Flipkart, myntra, yep me, Jabong, Amazon etc. was collected and analyzed using various statistical and research tools. CHI2 TEST was used to analyze whether significant difference exists between Preference patterns of different groups and the genders. It was found that students belonging to different education levels differ significantly in selecting online websites for shopping. It was also noted that both the male and female youth have different preference patterns. Significant portion of their spending goes towards clothing, Electronics, Books, and Cosmetics. It is good opportunity for E –retailers :which should tap the youth selecting online websites for shopping .

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Priti Mane Preference pattern of youth on E-Commerce in the City of Aurangabad Maharashtra Indian Journal of Applied Research, Vol.5, Issue : 7 July 2015

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