Volume : III, Issue : III, March - 2013

Priorities for Improvement of E–Banking Services in Cachar District of Assam: A Gap Analysis

Jewel Mayur Phukon, Dinesh Kumar Pandiya

Abstract :

In light of the growing concern of the newly transformed banks in India in providing a consistently positive multi–channel experience to the customers to sharpen their competition with the techno–savvy foreign banks operating in India an effort has been made to identify the priorities for improvement for better marketing management of the e–banking services. The identification of the priorities for improvement has been made by identifying the gap between the relative importance and satisfaction against each of the attributes of e–banking services selected for the purpose of the study. The findings of the study demonstrate three important attributes that have taken into consideration by the banks as their major priorities for improvement of the e–banking services.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Jewel Mayur Phukon,Dinesh Kumar Pandiya Priorities for Improvement of E-Banking Services in Cachar District of Assam: A Gap Analysis Indian Journal of Applied Research, Vol.III, Issue.III March 2013

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