Volume : X, Issue : IV, April - 2020

Problems and Challenges of Rural Marketing in India

Dr. Pallavi Sharma

Abstract :

Approximately two–thirds of people, especially in developing countries, live in rural areas and rely on agriculture and related activities for their livelihoods. In urban areas, agricultural output, i.e. food, fie, and other raw materials, is processed and made available to consumers. Rural marketing is a collection of the established commodity, a reasonable price, an acceptable location and a correct knowledge. The marketing theory is that the right product will reach the right consumer at the right price, at the right place, at the right time, via the right medium. According to the National Commission on Agriculture, “Rural marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic considerations, and includes pre– and post–harvest operations, assembling, grading, storage, transportation and distribution.”

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Article: Download PDF    DOI : 10.36106/ijar  

Cite This Article:

PROBLEMS AND CHALLENGES OF RURAL MARKETING IN INDIA, Dr. Pallavi Sharma INDIAN JOURNAL OF APPLIED RESEARCH : Volume-10 | Issue-4 | April-2020

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