Volume : VII, Issue : XII, December - 2017

Problems of Retail Marketing of Pharmaceutical Products – A Study with reference to Virudhunagar Taluk

Dr. A. Thilagaraj

Abstract :

 Among all the major industries in India, textiles and pharmaceuticals are surely the leaders. The Indian government has listed the pharmaceutical industry as an intellectual industry and investment in research and development has been enhanced. The pharmaceutical products account for 8 percent of the global pharmaceutical sales and India is the fifth largest producer of bulk medicines in the world. The Indian pharmaceutical industry today is in the front rank of India’s science based industries with wide ranging capabilities in the complex field of drug manufacturers and technology. It ranks very high in the third world, in terms of technology, quality and range of medicines manufactured. In this paper, an attempt has been made to highlight the various problems encountered by the retailers in the study area. The researcher has taken into account the major problems faced by the retail pharmaceutical sector, chief the problems relating to location, purchase of drugs, differential price fixing, severe price falling and so on. In order to ascertain the current position, the researcher has drawn 40 sample chemists by using a proportionate random sampling method, according the study area is divided such as urban, semi–urban and rural.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. A. Thilagaraj, Problems of Retail Marketing of Pharmaceutical Products – A Study with reference to Virudhunagar Taluk, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-12 | December-2017

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