Volume : VI, Issue : VII, July - 2016

PRODUCT MIX OF PRODUCTS OF LIC OF INDIA– AN ANALYSIS

Mukta Mehrotra, Dr. S. S Khanuja

Abstract :

 The plans of LIC of India are known as the products of LIC of India. A large number of products are there, all products taken together are known as the product mix. A study has been undertaken to understand the basic terms used in product mix. And the study concludes that the products of LIC are plenty in number and with each addition or with each deletion of a product line the product mix will change. With addition or withdrawal of a product from a product line the depth of product line increases or decreases.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mukta Mehrotra, Dr. S.S Khanuja PRODUCT MIX OF PRODUCTS OF LIC OF INDIA– AN ANALYSIS Indian Journal of Applied Research,Volume : 6 | Issue : 7 | July 2016

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