Volume : V, Issue : I, January - 2015

Purchasing Behavior of Women towards Ornaments A Case Study of Bihpuria Town under Lakhimpur district, Assam

Dr. Niranjan Kakati

Abstract :

Purchasing behaviors of consumers play greater role in the marketing process. It is also known as consumer behavior in business literature. This paper focuses on the women purchasing behavior of a specific product, i.e. ornaments which is a form of adornment at Bihpuria town under Lakhimpur district of Assam. Ornaments are generally made from precious materials. In India, ornaments play a very important role in every religion’s culture. Therefore, a short history of ornaments clearly describe in this paper.Finally, the influencing factors of purchasing behavior for buying ornaments and also the percentage of spending money by a woman for purchasing ornaments from their annual income are analyze in this research paper.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Niranjan Kakati Purchasing Behavior of Women towards Ornaments A Case Study of Bihpuria Town under Lakhimpur district, Assam Indian Journal of Applied Research, Vol.5, Issue : 1 January 2015

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