Volume : I, Issue : VII, April - 2012

Reasons after the war of going Green – Green Marketing

Kavita A. Trivedi

Abstract :

Care for nature…! An interesting subject, but really a bit of doubt for the corporate at glance. Global warming has affected the earth a lot, but the corporate giants have taken the responsibility to grow green to resist against the harm to the people of the world. Talking about India, it may be ITC or some others like Suzlon Energy, Tata Metaliks Limited (TML), Tamil Nadu Newsprint and Papers Limited (TNPL), Wipro Technologies, HCL Technologies, Oil and Natural Gas Company (ONGC), IndusInd Bank, IDEA Cellular, Hero Honda Motors, all have started going green. Technologically SBI or say the green logo of Videocon, all try to enter into the war of going green. A survey conducted by BT– AC Nielsen ORG–MARG, ranked Oil and Natural Gas Company (ONGC) the greenest company followed by Reliance Industries. Overall, the oil and petroleum sector was considered the greenest sector in India. BPCL, Castrol India and HPCL are other companies in this sector that were rated green companies in the survey. The private sector companies were in a majority (13 out of 20) in the list of Top 20 greenest companies in India.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Kavita A. Trivedi Reasons after the war of going Green - Green Marketing Indian Journal of Applied Research, Vol.I, Issue.VII April 2012

Number of Downloads : 658

References :