RELATIONSHIP BETWEEN THE SOCIO – ECONOMIC STATUS AND INVESTMENT BEHAVIOR OF INVESTORS IN CHENNAI CITY

Mrs.R.RUBY; Dr.C.VETHIRAJAN

Volume : VII, Issue : V, May - 2017

RELATIONSHIP BETWEEN THE SOCIO – ECONOMIC STATUS AND INVESTMENT BEHAVIOR OF INVESTORS IN CHENNAI CITY

Mrs. R. Ruby, Dr. C. Vethirajan

Abstract :

The study has made an attempt the relationship between Socio economic status and investment behaviour of investors. A financial market can be defined as the situation in which financial assets are created or transferred. A financial transaction involves the creation or transfer of a financial asset as against a real transaction that involves exchange of money for real goods or services. Financial assets also called as financial instruments or financial products represent claims to the payment of a sum of money sometime in the future and / or periodic payment in the form of interest or dividend to the investor. The financial institutions mobilize the savings of surplus units and allocate these mobilized funds in productive investments with promise of better rate of return. They also provide services to those entities who seek advice on various issues ranging from restructuring of investments to diversification of investments apart from providing a whole range of services to the entities who want to raise funds from the markets. Kendall Coefficient of Concordance is 0.2454 with Friedman ANOVA chi–square value of 490.79, which is significant at 1 per cent level. Similarly, using technical analysis has also been at little extent range (Mean = 2.24, proportion of none, little and moderate cases is 32.0%, 29.8% and 22.4%). Therefore, it is deduced that the investors in the sample is found to have used both fundamental and technical analysis for making investments in capital market only at little extent.