Volume : III, Issue : I, January - 2013

Reliability of Employer Branding Stricture with reference to IT Industry Employees

Dr. B. Sripirabaa, V. Subha

Abstract :

Employer anding is defined as a targeted long–term strategy to manage awareness and perceptions of employees, potential employees and related stakeholders with regards to a particular firm (Sullivian, 2004). This includes direct and indirect experiences of dealing with the firm. Like actual product anding, organizations have started to invest employer anding as employees are the internal customers of the firm. The employer and builds an image confirming the organization as a good place to work. Today, an effective employer and is essential for competitive advantage. With the liberalization of the Indian economy in 1991 and subsequent economic reforms, Indian companies are becoming internationally strategic to utilize the employer and to attract and retain talent which leads to expansion and growth of the business. This paper gives some concept on employer anding and the factors consider for Employer Branding measurement in an organization. It also studies the influence of demographic factors on Employer Branding Classification. This focuses to explain the importance, applicability, outcome and creating an effective employer anding strategy of Indian companies.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. B. Sripirabaa, V. Subha Reliability of Employer Branding Stricture with reference to IT Industry Employees Indian Journal of Applied Research, Vol.III, Issue.I January 2013

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