Volume : V, Issue : VIII, August - 2015

Retail Banking in India

Matilda Rozario

Abstract :

 Retail banking is being considered as one of the most innovative financial services provided by the various commercial Public Sector Banks (PSBs), private sector and foreign banks. There is a growing demand for term deposits, consumer durable loans, auto loans, debit card, credit cards, ATM facilities, insurance, online banking, etc. The retail lending has definitely contributed to the development of the economy. India has also developed retail banking sector and it accounts for one–fifth of all banks credit. The increase in retail lending in developing economies can be attributed to the rapid growth of personal wealth, favorable demographic profile,and development in information technology, the conducive macroeconomic environment, financial market reforms etc. The retail banking strategies of banks are undergoing a major transformation and have resulted in a paradigm shift in the marketing strategies of the banks. PSBs are adopting aggressive strategies, leveraging their anch network to garner a large share of the retail market.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Matilda Rozario Retail Banking in India Indian Journal of Applied Research, Vol.5, Issue : 8 August 2015

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