Volume : III, Issue : VIII, August - 2013

Role of Media in Consumer Protection

D. Vanisree

Abstract :

The reach of mass media extends the vast heterogeneous masses of the population of the country at the same time. With the help of mass media messages can be sent and received in any part of the world may be rural or urban. Role of media – print media as well as electronic media can be viewed as awareness of people.The media and non government organizations have an important role to play in the civil society. The media are the among the most important allies to the NGO’s community some way in which the media can be important to the NGO’s include writing articles / Telecast – Broadcast Programs that : • Create an environment of political pressure. • Convey general information, serving as a public education. • Counter popular misconception. • Comment on an issue providing an alternative view point. In this paper more emphasis is given on how media can promote awareness about NGO’s activities and also how NGO’s need media to convey their message to society and government and also to form public opinion about various policies and lastly media and NGO’s can work for betterment of society continuously.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

D. Vanisree Role of Media in Consumer Protection Indian Journal of Applied Research, Vol.III, Issue.VIII August 2013

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